Many tourism policies have contributed to the growth of the Indian tourism sector over the last decade. The tourism sector has been a major source of revenue for the government both from domestic and international tourists. The importance of tourism as a major source of revenue resulted in the government paying special attention to this sector. Both the Central and the State governments launched tourism policies and tourism schemes for the promotion of tourism.
A Policy is a deliberate plan of action to guide decisions and achieve a rational goal. A policy may be formulated by the government, private organizations as well as individuals. In India, tourism policies are enumerated by the government. They are prepared with an objective to boost tourism in the country. India currently has two tourism policies – the National Tourism Policy and the Eco Tourism Policy.
The National Tourism Policy was launched in 2002. The government also provides many incentives and subsidies to the private sector for the establishment of tourism related infrastructure such as hotels, amusement parks and adventure sports. ‘Atithi Devo Bhava’ is a nationwide campaign conducted by the Ministry of Tourism that aims at sensitising key stakeholders towards tourists, through a process of training and orientation. The endeavour is to boost tourism in India through tourism policies, which in turn would act as a catalyst for India’s economic growth.